Janitorial Services Fake Green

I guess it is a little laughable to see the flurry of activity that is inevitable in the growing Green economy. There are a number of companies who finally realize that this is going to impact their business and so they make the shift to Green more out of necessity than commitment to the cause. Of course, after they have shifted to a few Green elements, they want the credit for being a responsible Green citizen of the world. I get it….

Business will always respond to demand, and the Green economy is demanding more and more of the Eco-friendly products and services. This brings us to the subject of “Green Washing” where people and companies will give only token service to the cause while claiming to be a true follower. In overt and subtle ways, we must now be aware of those who are pretenders and those who participate in the Green practices now in demand.

As the janitorial world comes to terms with the emerging Green economy, they have the same habit of trying to “Go Green” with the least effort possible. To that end, they are told by their suppliers that they can suddenly be a Green janitorial firm by purchasing Green products for their workers. Like the saying goes, “All that shines is not gold.” We are going to see numerous businesses that are examples of Greenwashing, and that hurts the cause in ways yet unseen.

The “Green Equalization” happens when every janitorial service has a line of Green products passed to their workers, and they suddenly boast that they are a Green Clean firm. Regardless of the shallowness of this claim, it should be apparent that you cannot get a Green service from a bottle.

To separate yourself from the herd of pretenders, training and certification proves to the world that you have a level of commitment and competency for the work your company does. There are not absolute guarantees, but Green Clean Institute has stood for a number of years as the best credential in the janitorial business.

We already see Green pretenders in the market. The question is how will you separate yourself from the crowd and stand out as the credible and reliable service that deserves the business. Green Clean Institute certification is the answer that your clients will appreciate and trust. In a world of Green wanna be’s, shouldn’t you be the real thing?

Janitorial services are no longer about sweeping floors and taking out the trash. A great variety of duties and responsibilities have been added to the standard duties of the janitorial workforce. But, consider the magnitude of this transition to Green practices. There are over one million janitorial workers in the US, and though they are expected to raise the level of service, they are often the least trained and equipped to do the job. If we are going to pass regulations demanding Green services, there must be the training and certification of those who carry the responsibility.