Category: Marketing

You’ve decided it’s time to take your marketing to the next level and add gift cards to your business — a wise choice. Now, you are ready for the next step, and choosing the right card design is an important …

Why do the women on Moonbase wear purple wigs?
The purple wigs were simply part of the women’s Moonbase uniforms. Wigs were very popular in the late 1960’s, and Sylvia Anderson envisioned that wigs might someday become part of a …

Writing attention grabbing headlines time after time, is the ultimate dream of every direct marketer; enjoying huge returns on investment the ultimate goal. Your skill in headline writing will determine whether you make a lot of money or very …

Everyone knows that marketing a home business is one of the most tricky things about having one. You have to be sure that you are doing it correctly, because no matter what your business is, chances are good that there …

Business cards have been around for some time now and have been widespread amongst all people with a business to promote. Trade cards were what they used to be called and were also used as a type of advertising and …

Commenting on blogs, forums and online communities is one of the best ways to generate leads for your business. You can build a lot of back links for your website by being active in these forums and communities; even though …

The most important thing to do to become a successful affiliate marketer is to make the decision to do it. Next is to decide which method you are going to use to market your affiliate product. Then you must stick …

Opinion should be left to politics and religion, Opinion has no place in advertising. Eight percent of the world’s people being Protestants believe that both the Buddhists and the Catholics, and all others, are deplorably ignorant of the only true …

1. Headline: 5 times more people read the headline than will read body copy. If the reader likes the Headline they will read the rest of the ad. The Headline is what sparks their curiosity. It should be simple …

Whether you are selling services, electronic downloads, or shippable goods, the principles of product branding are worthy of your consideration. Any product must be seen, and make a favorable first impression. Product branding takes your creation and makes …